Forma d'arte | Artisia
Forma d'arte is a brand campaign for Artisia, the 3D-printed pasta brand by Barilla. The project reframes technology as a creative tool, placing the human gesture and the act of design at the center of the narrative. A 35-second brand film, three Instagram Stories, a logo animation, and a five-piece outdoor advertising campaign built around one idea: behind every form, there is a person who thought it.
Fields
/3D MOTION /MOTION DESIGN
Course
DIGITAL VIDEO
Year
2026
Still Frame
Social Media stories
Logo animation
The logo animation was designed to work both as an integrated element within the campaign and as a standalone piece. The letters of Artisia are progressively replaced by the brand's iconic pasta forms, turning the wordmark into a visual statement: the product and the name speak the same language, the shape becomes the signature.
OUTDOOR ADVERTISING CAMPAIGN
"Forma d'arte" extends beyond the screen with a series of five outdoor posters, each one a standalone piece. Every poster isolates a single detail of the pasta, a curve or a texture, and frames it with minimal text and generous negative space, treating the subject as one would treat a work of art. Each edition is numbered, Ed. 01 di 05 through Ed. 05 di 05, a direct reference to the limited edition system used in the art world, where every piece is unique and the number is part of the work itself.
All images, fonts, brand assets, musics and materials shown in this project are used for educational purposes only and are not intended for commercial use.
Artisia is a registered brand by Barilla Group. This work is not affiliated with, sponsored by, or endorsed by Artisia or Barilla Group. All content remains the property of their respective copyright holders and is fully protected under copyright law.